Regulation (EU) 2024/900
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TTPA.ie

Political Advertising Transparency — Ireland

Political Advertising Compliance for Ireland

EU Regulation 2024/900 requires all political advertisements to be clearly labelled, transparently funded, and publicly registered. TTPA.ie helps political actors, agencies and platforms comply.

Generate Compliance QR Code Register an Ad
Regulation applies from
10 October 2025
Regulation (EU) 2024/900
—
Days since enforcement
What do you need to do?

Generate QR Code

Generate a scannable QR code linking to your TTPA transparency notice — ready to embed in any digital or print advertisement.

Register an Ad

Submit your online political advertisement to the public register. TTPA requires all online political ads to be available in an accessible public repository.

Find a Politician

Search all 1,209 Irish political representatives — 172 TDs, 60 Senators, 14 MEPs and 963 councillors across all 31 local authorities.

Live Demo

Try the full TTPA compliance flow — generate a QR code, register your ad, and download a PDF record in one step.

Check Compliance

Upload or paste an existing political ad to get a detailed TTPA compliance report. Identifies missing disclosures and provides remediation steps.
Key TTPA Requirements
What every political advertisement must include under Regulation (EU) 2024/900
01

Clear Political Label

Every ad must be clearly and visibly labelled as political advertising, distinguishable from editorial content.

02

Sponsor Identity

Must name who paid for the advertisement, including the political actor on whose behalf it was published.

03

Election Link

Must disclose which election, referendum, or legislative process the advertisement relates to.

04

Targeting Disclosure

Must state whether personalised targeting or ad-delivery techniques were used. Explicit consent required for any targeting.

05

Public Repository

All online political ads must be available in a public, searchable repository linked from the ad itself.

06

No Foreign Sponsors

Political ads from outside the EU are banned in the 3 months before any election or referendum.

Stay informed on TTPA updates
Get notified when the regulation changes, new guidance is published, or deadlines approach.

About the Regulation

Regulation (EU) 2024/900 on the Transparency and Targeting of Political Advertising was adopted on 13 March 2024 and applies from 10 October 2025. It covers political advertising at EU, national, regional and local level across all member states.

In Ireland, An Coimisiún Toghcháin (the Electoral Commission) is the designated competent authority and national contact point. The regulation was implemented in Irish law by S.I. No. 474/2025.

Read the full regulation text →  ·  Electoral Commission guidance →  ·  S.I. No. 474/2025 →

Irish implementation: An Coimisiún Toghcháin is the designated competent authority for TTPA in Ireland. Implemented by S.I. No. 474/2025. Read official guidance →